“Gemba is roughly translated from the Japanese as ‘the real place.’ In this sense, real refers to where the action is happening. To illustrate, Japanese television news reporters covering the devastating 2011 earthquake, tsunami, and nuclear plant disaster that struck Fukushima introduced themselves on camera standing in front of a site near the disaster zone as ‘reporting live from gemba in Fukushima.'” 

Creating a Lean Culture, 3rd Edition by David Mann (CRC Press, 2015) p. 178.