“Business authors sometimes suggest that well-established, successful companies decline, while newer companies do well, because the new companies are not encumbered by an earlier, outmoded way of thinking. On the surface that may seem true, but the important lesson actually lies one step deeper. The problem is not that a company’s thinking is old, but that its thinking does not incorporate constant improvement and adaptation.”

Toyota Kata by Mike Rother (McGraw Hill, 2010) p. xiv.